you look at nevada, for example. 11.8% unemployment. look at colorado. it has 8% unemployment. you look at some of the other swing states where the unemployment rate has been drifting lower. ohio, for example, a very big, important state on tuesday. 7% unemployment. and when you look at ohio's jobless rate you can see that it has been coming down a little bit, and the polls, john weigh in on the polls, the polls are so interesting because the most recent poll that we have the cnn/orc poll, shows obama with a little bit of a lead over romney. >> most of the polls in ohio show consistently the president between two and four points. ohio is interesting. the unemployment there below the rest of the country. so the economic argument in ohio hasn't been about good economy/bad economy. they kind of microtargeted which is why the romney campaign focused on the issue of coal for instance. hitting the issue of coal hard. >> and the microtargeting is so interesting because every state is different. it has a different economic fingerprint, if you will. if you look at florida, where housing